People — usually real estate agents (yes, they are people too) — frequently ask me, "Why do you blog?"
The short answer, one that leaves many scratching their heads, is "Because I have to".
I need to write. I don't know why, it's just always been that way. I don't write well enough to become the next mega-best selling author. I don't want the deadline pressure of writing a column in traditional newsprint. So a blog is the ideal venue for me to write. For whatever reason, people seem to read what I put here. God only knows what possesses them to keep coming back.
Invariably after I say, "Because I have to", the next question is, "But does all that blogging get you CLIENTS?"
The short answer is yes, it does. If I had to, I could produce documented evidence of procuring buyers, sellers, and even a small developer that became clients — paying clients — from what has been done with The Phoenix Real Estate Guy.
The immediate follow-up question from Mr. or Ms. Aspiring Real Estate Blogger then becomes, "How do I get clients from my blog?
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Saw your post. Nicely done.
Left you a comment there but didn't get any points for it. :) :)
John - you're hereby granted 50 Phoenix Real Estate Guy points! You're the points leader! Spend them wisely...
Thanks for stopping by. Here and there!
I'm glad you stopped by too Cyndee - come back any time!
Steven - glad to hear you're getting business. The added web presence is a HUGE factor...
I'm not an agent, I'm a wholesale lender and just yesterday I submitted a loan from a broker who found me on Google. AR and blogging are completely responsible for my page 1 positioning.
The blogs are very helpful for me also.
The big bad blog does work. In the last 2 weeks I have been contacted by a seller and a buyer and I am actively working with both.
Hooray! Phoenix Real Estate Guy Points!
I will spend them wisely, I promise. It's a toss up between a Saguaro or a Camelbak... :)
Jay,
Like you I blog on several other sites! We get calls from around the world asking us questions about the Florida Real Estate market, some actually become clients based on what they read on our blogs.
It`s all about the content and credibility that we as bloggers demonstrate to our readers.
It takes time to build an audience any good blogger will tell you that.
Nice post! I do see my website moving up in Google after I write a post, but I haven't had any business from it YET. I do feel that with continued research, blogging, and patience...the business from AR will come.
Wow, I'm totally impressed. A Realtor who gets it, understands the reason behind blogging, benefits, the right platform, web 2.0 blog with full of functionality, external and internal tags, links, the whole enchilada.
This blog needs to be an example for other Realtors to follow.
You are absolutely right about expanding your blog from just real estate to other passions you have in your life. Like will attract like, here we go attraction principles again. I already knew that but I haven't applied it to my own blog yet. Guess what because of your post it's changing today.
I can't believe how many Realtors are not getting the power of this and how they could even help each other to increase their rankings in the search engines themselves.
IT"S NOT ABOUT THE POINTS
To Your Success,
Coach Steve
At 10 am this morning I will be showing property to client's that found me from my blogging. Since AR is the only place I blog I can contribute it to only AR. They read my articles and felt "it was a sign" (I chuckled) to call me.
There is only one way to make a BLOG successful!
Make sure it is Web 2.0 just like Jay & Francy Thompson's Main Blog. There is a huge distinction between a main BLOG and the BLOG you have on AR.
The Blog you have on AR is not really your blog-well it is and it is not. This is a social site and any traffic generated from here is increasing AR's popularity in the search engines first not yours. That's why you must also have your own BLOG, like Jay & Francy Thompson's Main Blog so that you can have control over it.
To Your Success,
Coach Steve
Good article, Jay. There is certainly lots of evidence out there regarding clients coming from blogs. I, too, blog, because I enjoy it. The clients (which are now coming) are secondary. I am teaching a class to our association in a month, this has given me some moreht to talk about. Thanks for sharing.
Jeff
I agree with others...great blog! I'm new to blogging and AR, and have wondered if blogging really works. Nice to know it actually works. Thanks for sharing.
Thanks for all the compliments on the blog folks.
Bonny - where do I find the time? I'm not sure. Having a wife who is an amazing agent helps. Not needing to sleep much helps. Spending 14 or more hours a day on the computer helps.
Coach Steve -- thanks so much for all you said. I think AR is a wonderful place, but there is nothing like having your own "stand alone" blog out there working for you 24x7.
Nice to see some familiar faces here, and a lot of new ones (to me)!!
Time to make the guacamole!
Hey Jay, great blog, thanks for sharing this with us :) keep the good blog ! :)
Hi Jay...
what an eloquent way to explain the benefits of blogging in business, especially "But they also tend to chose an agent because they connect with them on some personal level"...
And that is the point. Standing out from the crowd either on the net or in a local community has a lot more to do with the quality of the relationships you've built, not how many years you've been in business or spouting worn out words like "quality & service".
We all prefer to deal with people we know, trust and like. Again, excellent post!
I have a poll going on right now on my latest blog trying to figure this out. How many people does it really bring in each week? You guys have a pretty good website (i bring it up everytime I search phoenix real estate) How many does it really bring?
Lexa
Hi Lexa!
I took your poll and commented about the contacts over on your blog. Thanks for the compliments on the site!